Pearson announces Cogmed now part of Pearson Clinical Assessment – Linking Intervention to Assessment

Posted: October 12, 2010 – Pearson officially announced today that Cogmed is now a part of the Pearson Clinical Assessment Group. Pearson is the publisher of several of the world’s most used and respected clinical assessment products. The Cogmed acquisition now allows Pearson to link an evidence-based cognitive training intervention to the assessments made by professionals around the world.

Click here to read the press release (also copied below)

Thousands Transform Academic, Personal and Professional Lives With Cogmed Working Memory Training

Clinical Assessment Business of Pearson Adds Evidence-Based Intervention for Improved Attention to its Portfolio

San Antonio (PRWEB) October 12, 2010
A 50-year-old man, forced to take a leave of absence from work due to attention deficits, communications and sleep problems, is back on the job, well rested and reporting improved self confidence.

A college student in Hawaii, once struggling to complete her education because of her lack of focus, is on track to successfully complete her degree.

A successful physician from Boston who was forced to reduce her hours at work because of memory loss and difficulty multi-tasking after serious brain surgery, returns to full-time work and boasts better time management skills than before the surgery.

What’s behind these amazing transformations? Cogmed Working Memory Training™, which helps these individuals and thousands like them to improve their attention and increase performance capabilities.

Now available from Pearson, the global leader in education, education technology and assessment, Cogmed Working Memory Training is an evidence-based intervention invented by Torkel Klingberg, Ph.D., M.D. and other neuroscientists at the Karolinska Institute in Sweden. Working memory is the cognitive function responsible for keeping information accessible, manipulating it, and using it in thinking and solving problems. Research reveals that individuals with attention problems, such as ADHD, a traumatic brain injury, or even normal aging, have a working memory deficit. This often results in poor academic performance and struggles at work and at home. Delivered to individuals via computer in their own homes, Cogmed Working Memory Training consists of 25 sessions of 30-40 minutes each over a five week period. A Cogmed coach leads the training for each user, tracks their results, and provides them with support.

Cogmed Working Memory Training is based on the concept that working memory can be improved with intensive, systematic training. Rigorous scientific research has been conducted and published in leading, peer-reviewed scientific journals, such as Science, Nature Neuroscience and the Journal of the American Academy of Child and Adolescent Psychiatry, demonstrating that Cogmed training is effective. No other brain training product or attention training method has Cogmed’s extensive foundation of research validation. This is evidence-based cognitive training.

“Our network of more than 150 independent qualified Cogmed practices in North America provides children, teens and adults the highest level of support and guidance as they use our training to improve their attention, concentration, focus, impulse control,” said Jonas Jendi, a Pearson vice president and the Cogmed general manager. “Academic and business careers and personal lives are substantially improved after individuals complete the training. ”

“Pearson offers numerous assessment products that assist clinicians in diagnosing and assessing cognitive problems,” said Aurelio Prifitera, Ph.D., president and CEO of the Clinical Assessment group of Pearson. “Now, with the addition of Cogmed to our portfolio of clinical assessment products, we are providing access to a proven, powerful tool for improving these issues for all ages.”

For more information about Cogmed, visit http://www.cogmed.com.

About Pearson
Pearson (NYSE:PSO), the global leader in education services, education technology and school solutions, provides innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to www.pearsoned.com.

For more information, press only:
Adam Gaber, Pearson, 800-745-8469, adam(dot)gaber(at)pearson(dot)com