Executives and Athletes

Working memory is the search engine of the brain

Working Memory is an essential cognitive function that allows us to keep information in mind, manipulate it, and use it in our thinking. It is the way that we process the onslaught of information that we encounter every day.

In the work place, professionals are increasingly bombarded with information and are challenged to stay on track, prioritize activities, and overcome the constant distractions that slow productivity. Working memory is crucial in this environment.

Professionals with a strong working memory capacity are efficient with their time and well equipped to multi-task. They perform well under pressure, remain organized, and stay focused on the task at hand.

Success in competitive sports requires a focused mind
Working memory is crucial for athletes who thrive on their ability to make split-second decisions. For athletes at all levels, the ability to quickly connect their understanding of their sport with what is unfolding in front of them, can make the difference between success and failure. Working memory is crucial for performing under stress – it allows athletes to recognize the best action quickly, and take advantage of opportunities when they present themselves. This way, strong working memory is a tremendous asset on the sports field. Working memory determines an athlete’s ability to make split second decisions and be effective.